Nature has provided well for babies. However, if mother and child should still need support, our products are there to help them. Breastmilk contains all the nutrients and antibodies a baby needs to thrive. For this reason, the World Health Organisation (WHO), midwives and lactation consultants as well as paediatricians all recommend that babies should be nourished exclusively with breastmilk during the first 6 months of their lives. Our goal at Medela is to give breastfeeding mothers ideal support during this important time and in the most natural way.

The Comfy Catch Bib is simplicity itself, offering the best of both worlds. It is versitile and practical; with an upper section made from soft jersey cotton, and a lower trough section made from flexible plastic. These simply attach together by Velcro. The bibs are available with one lower section and either 3 or 5 quality upper sections; this means there is a supply of clean tops, while the dirty ones are in the wash. Comfy Catch Bibs.. 'Making Mealtimes More Fun'. www.comfycatch.com

Ingenious new invention keeps toddlers safe AND promotes a healthy lifestyle. Over 42,500 toddlers under 5 are taken to UK hospitals with kitchen related accidents every year. But getting toddlers involved in the kitchen is an anxious experience for most parents. New and multi award-winning FunPod provides a safe and height-adjustable platform for toddlers 1-5 to get involved at the worktop to help, interact and play. Available in four colours, the FunPod has five height settings, an anti-tip base lockable footplate and retails nationwide from £99.99 www.littlehelper.co.uk

Baby and Toddler Healthy Eating Planner -Amanda Grant
Everything you need to know to feed your baby or toddler a balanced diet. Each chapter is packed with nutritious, delicious and simple recipes (many of which are suitable for the whole family), and complete diet and nutrition guides for each stage of your baby’s development. Easy-to-use charts and meal planners help you put together daily menus that satisfy all of your baby or toddler’s nutritional needs. ISBN: 9781845334390 Price: £14.99

Ingenious new invention keeps toddlers safe AND promotes a healthy lifestyle. Over 42,500 toddlers under 5 are taken to UK hospitals with kitchen related accidents every year. But getting toddlers involved in the kitchen is an anxious experience for most parents. New and multi award-winning FunPod provides a safe and height-adjustable platform for toddlers 1-5 to get involved at the worktop to help, interact and play. Available in four colours, the FunPod has five height settings, an anti-tip base lockable footplate and retails nationwide from £99.99 www.littlehelper.co.uk

Yummy like Mummy makes at Home™. Tasty, nutritious frozen meals (why frozen? Simple - because it’s the freshest food you can get!) for babies and kids that combines delicious tastes with maximum convenience. Award winning Babylicious, Kiddylicious & Snackylicious Apple Crisps have been created by mum and food technologist, Sally Preston, to help take some of the stress out of feeding your little ones ‘real food’ that’s good for them and they enjoy. Babylicious is offering all Flying Start readers FREE home delivery with their first order; just enter the code ‘FS08’ at the checkout! Visit www.babylicious.co.uk or call 01494 432 902

So Baby Organics produce an award winning range of frozen handmade baby & toddler meals. All ingredients are locally sourced and 100% organic. Gold Medal winners of the latest Organic Food Awards, the range is packed full of nutrients and flavour, and caters for all tastes, including little ones with gluten free diets. So Baby Organics are offering all Flying Start readers an exclusive 10% discount on their orders, simply quote “flyingstart” at checkout.
Call 01829 772555 or visit www.so-baby.co.uk to find out more.

Infantcare Direct – supporting all your breastfeeding needs with a wide range of products & accessories from the Playtex Baby feeding system - designed for easy transition from breast to bottle, also stockist of the Baby Einstein feeding range – making meal times fun, and the exclusive UK distributor of the Bebe Au Lait breast feeding cover - nursing covers for chic mothers.
Visit http://www.infantcaredirect.co.uk/ for more information and to view a wide range of products

Colief - Some newborn babies find it difficult to digest the lactose in their milk, which can lead to discomfort after feeding, causing the baby to cry excessively. Colief® Infant Drops when added to the baby’s usual milk, whether breast or formula, will help to break down the lactose in the milk making the feed more easily digestible. Colief is available from Boots, Alliance, Lloyds and most major supermarket pharmacies as well as many independent chemists and health food stores. For help and advice, call the Colief helpline on (0800) 0281187 or visit http://www.colief.com/

Nuk - Understanding Life
It was over 50 years ago that two orthodontists created the first NUK orthodontic teat. The NUK teat simulates breast feeding as closely as technically possible allowing you to switch between breast and bottle with ease. To find out more, speak to our NUK Feeding Advisor on the NUK Careline - 0845 300 2467 or visit our website and buy at www.nukbaby.co.uk

Pretty lightweight cover ups for stress-free breast feeding. We want women to feel confident breast feeding wherever they are. Babettes are available in 6 different patterns, all with a white muslin backing. They are made from 100% cotton and are machine washable and tumbledriable. visit www.babybabette.co.uk for more information